lake97 Privacy Policy

lake97 is an online casino and sports betting platform operating at lake97.net. lake97 is the data controller in respect of all personal data collected from players who register and use the lake97 platform. As data controller, lake97 is responsible for determining the purposes and means of processing player personal data and for ensuring that all processing activities comply with applicable data protection law and the requirements of our international gaming licence.

References in this Privacy Policy to "lake97", "we", "us", or "our" refer to the lake97 platform and its operating entity. References to "you", "your", or "player" refer to any individual who accesses, registers on, or uses the lake97 platform in any capacity.

For all data protection enquiries, including the exercise of data subject rights, players may contact us at: [email protected]. Our support team is available around the clock and will acknowledge all data protection requests within one (1) business day.

This Privacy Policy applies to all personal data collected and processed by lake97 in connection with the following activities:

• Registration and maintenance of player accounts on lake97.net;
• Processing of deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, and USDT;
• Provision of casino games, live dealer tables, sports betting (including PSL cricket betting), and slot games;
• Delivery of customer support services via live chat and email;
• Administration of promotional bonuses and loyalty programmes;
• Compliance with anti-money laundering (AML), Know Your Customer (KYC), and responsible gaming obligations;
• Sending marketing communications where the player has provided valid consent.

This policy does not apply to third-party websites or services that may be linked from the lake97 platform. lake97 is not responsible for the privacy practices of any third-party operator, payment provider, or game content provider. Players are encouraged to review the privacy policies of any third-party service they interact with.

3.1 Data You Provide Directly. When you register a lake97 account, make a deposit, request a withdrawal, contact customer support, or participate in a promotion, you provide us with personal data directly. This includes your full legal name, date of birth, email address, mobile phone number, and residential address. For KYC verification purposes, you may be required to submit a copy of a government-issued photo identification document (such as a Pakistani CNIC, NICOP, or valid passport) and evidence of your payment method ownership.

3.2 Data Generated Through Platform Use. When you use the lake97 platform, we automatically generate and collect data about your gaming activity. This includes records of games played, bet amounts in Pakistani Rupees (PKR), session start and end times, bonus claims and wagering progress, and your win/loss history. This data is essential for operating the platform, administering responsible gaming tools, and resolving any account disputes.

3.3 Technical and Device Data. Our platform automatically collects certain technical data when you access lake97.net, including your IP address, browser type and version, operating system, device identifiers, and access timestamps. This data is used for security monitoring, fraud detection, and platform performance optimisation. It is not used to build advertising profiles.

3.4 Communication Records. When you contact lake97 via live chat or email, we retain records of those communications for quality assurance, training, and compliance purposes. These records may be used in the context of any account dispute or regulatory inquiry.

lake97 collects personal data through the following channels and mechanisms:

• Direct Submission: Data you enter into account registration forms, KYC verification uploads, deposit and withdrawal request forms, and customer support interactions;
• Automated Collection: Data collected automatically via cookies, server logs, and similar tracking technologies when you access and navigate lake97.net;
• Payment Processors: Confirmation data returned by JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, and USDT networks upon successful transaction processing;
• Third-Party KYC Providers: Identity verification data returned by our third-party KYC verification service partners where automated document verification is used;
• Game Content Providers: Aggregate gaming session data returned by our third-party casino game and live dealer content providers, used to populate your account transaction history.

lake97 uses the personal data we collect for the following specific purposes:

• Account Management: Creating, maintaining, and closing player accounts; verifying player identity and age eligibility (21+); managing account security and authentication;
• Transaction Processing: Processing deposits and withdrawals via Pakistani payment methods; maintaining accurate financial records; detecting and preventing fraudulent transactions;
• Legal and Regulatory Compliance: Fulfilling our AML (Anti-Money Laundering) obligations; complying with KYC regulatory requirements; responding to requests from competent regulatory authorities;
• Responsible Gaming: Monitoring player gaming patterns to identify potential indicators of problem gambling; administering deposit limits, cooling-off periods, and self-exclusion requests; complying with our responsible gaming licence obligations;
• Customer Support: Responding to player queries, complaints, and dispute escalations; maintaining records of interactions for quality assurance;
• Platform Security: Detecting and investigating suspicious account activity; preventing multi-accounting, collusion, and bot usage; maintaining the integrity of the gaming environment;
• Marketing (with consent only): Sending promotional offers, bonus notifications, and lake97 product updates to players who have explicitly opted in to receive marketing communications. Consent may be withdrawn at any time.

Every personal data processing activity conducted by lake97 relies on one or more of the following lawful bases:

• Contractual Necessity: Processing required to enter into and perform the contract with you — specifically, to open and operate your lake97 account, process your transactions, and provide the gaming services you have requested;
• Legal Obligation: Processing required to comply with applicable laws and regulatory requirements, including AML legislation, KYC obligations, and our gaming licence conditions. This processing cannot be refused by players;
• Legitimate Interest: Processing that serves lake97's legitimate business interests where those interests are not overridden by your data rights — specifically, fraud detection, platform security, and improving our services. Players may object to legitimate interest processing;
• Consent: Processing that relies on your freely given, specific, informed consent — specifically, marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

lake97 does not sell personal data to third parties. We may, however, share specific data with the following categories of recipient where strictly necessary:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, and USDT network operators receive transaction reference data required to process your deposits and withdrawals. These providers operate under their own privacy policies and data protection obligations;
• KYC Verification Partners: Our licensed third-party identity verification partners receive the identity documents you submit for KYC verification. These partners are bound by strict data processing agreements and are prohibited from using your data for any purpose other than verification;
• Game Content Providers: Third-party casino game and live dealer providers receive anonymised session identifiers necessary to deliver game content within your account. They do not receive your personal identity data;
• Regulatory Authorities: We may disclose player data to competent regulatory, law enforcement, or gaming licensing authorities where required by applicable law or court order. Such disclosures are made only to the extent legally required;
• Fraud Prevention Services: Anonymised risk signals may be shared with industry-standard fraud detection databases to protect the integrity of the lake97 platform and the wider online gaming ecosystem.

All third parties with whom lake97 shares personal data are required to maintain appropriate data security standards and to process data only for the specific purpose for which it was shared. lake97 does not permit third-party service providers to use player data for their own commercial purposes.

lake97 operates under an international gaming licence and its infrastructure may involve the storage and processing of data in jurisdictions outside Pakistan. Where personal data is transferred internationally, lake97 ensures that appropriate safeguards are in place to protect the data to a standard equivalent to that required under our licence jurisdiction's applicable data protection framework.

Safeguards applied to international transfers may include: contractual data transfer agreements incorporating internationally recognised standard data protection clauses; transfer to recipients in jurisdictions that maintain an adequate level of data protection as assessed by relevant authorities; and additional technical safeguards such as end-to-end encryption of data in transit.

Players who wish to obtain further information about the specific safeguards applied to any international transfer of their personal data may submit a written request to [email protected].

lake97 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following retention periods apply:

• Active Account Data: Retained for the full duration of your lake97 account plus a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements;
• KYC Documents: Retained for a minimum of five (5) years following the date of verification, as required by applicable AML legislation;
• Transaction Records: Retained for a minimum of five (5) years following the date of the transaction, in compliance with financial record-keeping obligations;
• Customer Support Communications: Retained for three (3) years following the resolution of the relevant support interaction;
• Marketing Consent Records: Retained for three (3) years following withdrawal of consent, as evidence of the consent and its withdrawal;
• Technical / Log Data: Retained for twelve (12) months, unless retained longer in connection with an active security investigation.

At the expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle management procedures.

lake97 uses cookies and similar tracking technologies on lake97.net to ensure the platform functions correctly, to maintain session security, and to understand how players interact with the site. The following categories of cookie are used:

• Strictly Necessary Cookies: Essential for the operation of the lake97 platform, including maintaining your login session, remembering your language preferences, and enabling secure transactions. These cannot be disabled without affecting platform functionality;
• Performance Cookies: Used to collect anonymous aggregated data about how players navigate the lake97 platform, enabling us to identify and resolve usability issues and improve the player experience;
• Functional Cookies: Used to remember your preferences — such as display settings and game history — to personalise your experience within your lake97 account;
• Security Cookies: Used to detect fraudulent sessions, multiple simultaneous logins, and other security anomalies that could indicate unauthorised account access.

lake97 does not use third-party advertising or tracking cookies. Players may manage cookie preferences through their browser settings. Note that disabling strictly necessary cookies will impair platform functionality. For full details, please refer to our Cookie Policy available within the platform's privacy settings section.

As a player on the lake97 platform, you have the following rights in respect of your personal data. lake97 is committed to honouring these rights promptly and without unnecessary delay:

The lake97 platform is strictly intended for players who are aged 21 years or older. lake97 does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. All account registrations are subject to mandatory age verification as part of our KYC process.

If lake97 becomes aware that personal data has been collected from an individual who is under the age of 21, that data will be deleted immediately and the relevant account will be suspended pending investigation. If you believe that a minor has registered a lake97 account, please notify us immediately at [email protected] so that we can take appropriate action without delay.

Parents and guardians in Pakistan are encouraged to make use of parental control software and internet filtering tools to prevent minors from accessing online gaming platforms. lake97 fully supports responsible internet use for families across Karachi, Lahore, Islamabad, Faisalabad, and all other cities.

lake97 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes, but is not limited to:

• Encryption: All personal data is encrypted at rest using AES-256 encryption. All data transmitted between your device and lake97.net is protected using TLS 1.3 protocol;
• Access Controls: Access to personal data within lake97's internal systems is strictly limited on a need-to-know basis. All staff with data access are subject to confidentiality obligations and regular security training;
• Intrusion Detection: lake97 operates continuous network monitoring and intrusion detection systems to identify and respond to potential security threats in real time;
• Two-Factor Authentication: Player accounts support two-factor authentication (2FA) as an additional layer of account security. lake97 strongly recommends that all Pakistani players enable 2FA;
• Regular Security Audits: Our platform and data security practices are subject to regular independent security audits and penetration testing to identify and remediate vulnerabilities proactively.

Notwithstanding these measures, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. lake97 will notify affected players and relevant authorities without undue delay in the event of a personal data breach that poses a risk to player rights and freedoms, in accordance with our legal obligations.

lake97 reserves the right to update and amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, our gaming licence conditions, or our data processing practices. The "Last Updated" date at the top of this document will be revised whenever a material change is made.

Where a change to this Privacy Policy is material — meaning it significantly affects how we process your personal data or your rights in relation to that data — lake97 will notify registered players via email to the address on their account at least fourteen (14) days before the change takes effect. Continued use of the lake97 platform following notification of a material change constitutes acceptance of the revised Privacy Policy.

Players are encouraged to review this Privacy Policy periodically to remain informed about how lake97 handles their personal data. The current version of this policy is always available at lake97.net/privacy-policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by lake97, please contact us using any of the following methods:

• Email: [email protected] (data protection requests should be marked "Data Privacy Request" in the subject line)
• Live Chat: Available 24/7 via the lake97.net platform — response within minutes during peak hours
• Response Time: lake97 commits to acknowledging all data protection requests within one (1) business day and to providing a substantive response within thirty (30) days

If you are not satisfied with lake97's response to a data protection concern, you have the right to lodge a complaint with the relevant supervisory authority in the jurisdiction applicable under our gaming licence. lake97 will cooperate fully with any investigation conducted by a competent supervisory authority.

We take all data protection concerns seriously and are committed to resolving them fairly, transparently, and promptly. Our team handles data rights requests for players across Pakistan — Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, Peshawar, and beyond — with equal care and attention.